Plastic Neutral Packaging: Our Transition Journey
March 8, 2021
Our sustainability journey started with our commitment to organic farming and now it continues with our upgraded paper-based cup and our net-zero plastic footprint! We’re very excited to be the first certified plastic neutral yogurt in the U.S.. We feel it’s a step toward becoming more and more eco-friendly!
There isn’t a perfect packaging option out there yet, but in the meantime, we have switched our plastic cups to be paper-based. This is a big step in the right direction as it reduces our plastic usage by 75%. Unfortunately, these cups are not compostable and not all recycling centers accept their milk-carton-like design. As such, we chose to work with rePurpose Global. Together, we track the thin layer of plastic that’s used in our cups and food-service containers.
Our partnership with rePurpose Global, allows us to support V Recycle in Goa. They employ and empower marginalized waste workers to collect, clean, process and recycle low-value plastic waste otherwise flushed into landfills or oceans.
What is rePurpose Global?
rePurpose employs strict verification measures. They conduct unannounced spot-checks, provide detailed reports of their progress, and ensure that their Plastic Neutral Protocol is followed to the dot. The protocol is a set of operational guidelines that help waste management partners carry out their recycling operations in an ethical and efficient manner. This ultimately maximizes the impact on the ground. RePurpose is an independent platform that also helps align incentives. Impact agents who conduct regular due diligence are on rePurpose payroll. This enables them to monitor our partners’ supply chains with a lens of 100% objectivity. Head to our microsite to read more about the work being done!
We are doing our part and continuously working on bettering our packaging and production so that we can have as little an impact as possible on our planet. We’re always doing what we can to push the industry to continue to create eco-friendly options so that more brands will have better options to choose from. We hope you’ll follow along and join us on our sustainability journey!
